Die Antwoord are South Africans.  They rap in English and Afrikaans.  Their website gives a Kid Rock meets Borat vibe.  They frolick on the beaches around Cape Town.  Mullets and bleached eyebrows and mom jeans and Dark Side of the Moon boxer shorts, tattoos of giant penises and knives and “how can a angel break my heart”.    Gold chains and neighbors missing teeth.

So the gimmick pulls you in.  The track everybody’s posting, with the hook that on a first listen is just ridiculous and grating but somehow it gets under your skin.  Then you listen to the album, streaming on their website.  Specifically you listen to “I Don’t Need You” or “Jou Ma Se Pous in a Fishpaste Jar”.  And you realize, this shit is real.  These beats go hard.  When you watch their interviews and MC Ninja talks about his flow being sick, you get a real Ali G vibe from it.  But he’s not playing: both MCs deliver these strange outer space flows that just kill.

Real MIA vibe to most of it.  Goddammit I’m hooked.